Which companies have carried on the sports marketing online during the World Cup and Olympic Games?
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Question by alva525: Which companies have carried on the sports marketing online during the World Cup and Olympic Games?
Which companies have carried successfully on the sports marketing online during the World Cup and Olympic Games?
I want to know that in detail. And thanks.
Best answer:
Answer by ThatIsNotAnAnswer_ThisIsAnAnswer
I assume you are talking about world cup of Football (soccer). Nike did online marketing during the 2006 Football world cup in Germany. The campaign was called Joga Bonita (means play beautiful in Portuguese). It was a portal developed by Nike along with Google. It was based on a social networking concept.
This featured top footballers like Ronaldinho, Fabio Cannavaro, Ronaldo, Adriano, Robinho, Mark Bresciano, Robbie Keane, Cesc Fàbregas, Wayne Rooney, Tim Howard, Zlatan Ibrahimovi?, Shinji Ono, Ruud van Nistelrooy, Carlos Tévez, Hidetoshi Nakata, Thierry Henry and more. Videos featuring these stars aired on TV too.
For more check out http://www.joga.com/
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