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People are turning to the Internet in droves looking to create an Online Web Business. It’s easy to see why when you think of the overall concept of working from anywhere and having your business online.

Why would anyone want to own an online business? Two things quickly come to mind. Time and money. You can earn a substantial income, whilst your time requirements decrease on a weekly or monthly basis. Once you get your web site up and running you simply need to tweak it on a weekly basis, thus the time required decreases as time goes by.

Today I’m going to talk about what I call vehicle selection. The vehicle in my example is the web site creation, marketing and maintenance. This is the foundation of your business and I would suggest choosing a very good one.

You can choose either to pay someone else to develop, and maintain your site or learn how to do so yourself. I was amazed to find out that with literally no experience I was able to find a company that would give me the step-by-step guidance necessary to both create, maintain a website and offer continuous support. The cost for this is in my opinion is unbelievably low.

The first thing you need to do is research, then you will need to choose whether you are going to develop your website or pay someone else to do it for you. If you want to keep the cost of your site overall to a minimum then keep reading this article. If you choose the latter than you can move on to Part (2) two of my (5) step process to creating an online business.

Now then, you are probably thinking that you don’t have any idea of where to start. You are probably quite sure that you do not have the skill sets necessary to do this on your own. If that is what you are thinking, join the crowd, because I was quite sure I could not do this on my own. Having hindsight comes in handy in this instance, because I can tell you now that the decisions I made early on saved me a ton of money, but more importantly gave me an understanding of my online business that I would not have had by paying someone else to do it for me. I have total control, yet I have the support necessary when needed to continue my growth.

Okay, now lets go to the next step. What did I look for when researching my vehicle? Here ya go:

* A time Proven System.
* A template web site that could easily be modified.
* Strong 24 hour support
* Minimal cost
* Step-by-step guidance on how to create, modify and maintain my site.
* Total control in the end of my Online Web Based Business.

In my opinion this is the foundation of your business and that is why doing the necessary, up front research, is so important. If you have read any of my other articles you will quickly realize that I always mention how important
research is to your success. I would suggest that you either do the research yourself or use a web site like mine, but not necessarily mine to locate your vehicle. Not doing the research utilizing one of these methods, in my opinion, will cost you time and money.

Please feel free to read more of my articles by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

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You are most likely coming here as a follow up to my advanced series articles on creating an online business. Today we are going to cover some additional advanced tips to enhance your web site.

Now that you have your ads running nicely, you will need to monitor traffic that visits your site. A few important factors to keep in mind are as follows:

* How long does a visitor stay on your site?
* What percentages of your visitors browse your site?
* What conversions are you getting from each landing page?
* Unique visitors versus repeat visitors

I want to repeat the cycle that is very important to understand. You want your keywords to bring visitors to the specific landing page that highlights what they are looking for. Put your self in their shoes. Imagine what you would be looking for if you typed a particular keyword in a search engine such as Google and give it to them. If they want to look around after that wonderful, but our goal is to get them to what they want quickly. No one wants to have to look around to find what they want. If we see and ad, we want to get information pertaining to what was in the ad when we click on it.

I would suggest monitoring your keywords on a regular basis ensuring that the traffic being brought to your site is relevant. You may need to use some negative keywords to minimize (PPC) Paid Per Click advertising cost. For example if you have a keyword called work at home, you could get traffic from someone typing in assembly work at home. You can simply put assembly in as a negative keyword and that would prevent them from being directed to your site and you being charged for the click. You can easily see the fine-tuning process that needs to continue on a regular basis.

On a regular basis you will need to fine-tune the following areas:

* Keywords, adding, removing and using negative keywords
* (PPC) Paid Per Click, monitor and keep bids to a minimum
* Conversion rate on campaign ads
* Move best converting programs to hot spots
* Ensure you have a newsletter so you can keep track of your visitors

Over the years I have found many online tools that make this process easier. In the beginning I spent a lot of time doing this on a regular basis, but either way it was time well spent.

I hope you have enjoyed my article series on this topic. There is so much valuable information that is to be learned. I learn daily when working with my site, however having owned business before I can tell you it’s worth it. My time spent working has decreased, money increased and I enjoy life much more. I wish you the best. Just remember it will take time and effort to build a successful online business.

Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

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You are most likely coming here as a follow up to my articles on creating an online business. Today we are going to cover some advanced tips on comparing ads so that can help you get a better conversion rate.

Lets assume for sake of argument that your site is created, published and you are running (PPC) ads. I recommend running these all the time, but especially in the beginning to get your site converting well. In fact when I signed up with my host they gave me advertising credits, which really helped out.

This is very important! If you are running ads and you are not getting clicks then it means your ads are not standing out in the crowd. Believe me there are plenty of people on the Internet and you should be getting clicks. You want think about the products and services you are offering on your site when writing your ads. What type of ads would interest you if you were looking for these items.?

As I mentioned before specific keywords bring up both your ads and others. You want your ads to spike their interest enough they will want to take a look.

Okay, when writing your ads I want you to write two ads for each campaign. What does this mean? It means for each ad type you are going to be running two similar ads with the same keywords. On most search engines like Yahoo you can create an ad campaign, which then has your ads in it. You simply create your first ad inside the campaign, add your keywords and your finished with ad number 1. Now, I want you to go back into the ad campaign and create another a slightly different ad. It will automatically use the same keywords. In Yahoo, you will need to then go back to the campaign level, click on the ads and then click on optimize ads button. Please select no and submit. What will happen then is each of your two ads will run, each showing (50) fifty percent of the time. After some time has passed you will be able to tell by the conversion rate, which one is performing best. Simply modify the worst one with some new text and check it again after receiving more hits. You are always improving on your ads therefore your conversion rates only get better. You will need to let them run so that you get at least 50 – 100 clicks before changing.

After getting someone to click on your ad, you want to take him or her to the specific landing page that offers exactly what he or she are looking for. Always remember the steps we talked about from beginning to end. It’s very important to tie them all together nicely. A potential customer wants to click on an ad they think will take care of their needs and go to exactly the product or service they the ad referred to.

Please feel free to read both this article or one of my many other articles this topic by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

Okay, enough for today. See you in Advanced part III.

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You are most likely coming here as a follow up to my Part 5 of 5 articles on creating an online business. I hope you found part (1) one through part (5) informative and helpful. Today we are going to cover some advanced tips that can help you build a more efficient and profitable web site.

I have gone step-by-step through the process that I used to build my online business. Obviously, I cannot cover every small detail, but you can email me at any time should you have any questions. I will be happy to help you if I can. Especially if you follow the same steps as I have taken. I am very familiar with this particular process.

Now that your site is published and up and running, what do you do next?

This is very important! You must monitor it real time to ensure your site is converting as high as possible. You will have some products and services that will convert better than others. After a decent sampling time, perhaps a couple of hundred click throughs, I would consider putting the highest converters in the hot spots on your site. You may not understand what a click through is. Lets back up a bit. To understand your site, you will need to know when someone comes to your site, how long they stay, what pages they visit and where they exit. You can find many free counters that will give you that type of data. In addition each program normally offers some tracking information as to how many clicks and sales you have gotten. You are going to need a couple hundred clicks on each link to get a fair comparison. Many people are getting about a (1) one percent conversions rate on most programs. I have some that have converted as high as (25) twenty five percent. I’ll bet you can pick which ones are in my hot spots.

After receiving a couple hundred clicks on your links, you can then adjust your site as required. Here are a couple of questions to ask yourself on a regular basis and helpful hints on how to correct:

* How many clicks are you getting from your advertising? If people are clicking on your ads in droves, but are not staying long, not visiting your other pages nor clicking on any affiliate links then you probably do not have a good match up between your keywords and landing pages.
* How many people are staying around longer then 5 seconds on after coming to your site? If less then 2% are staying less then 5 seconds your either have poor traffic, probably free ads, or a poor keyword to landing page match up. I would suggest only using (PPC) Paid Per Click advertising until you get your website fine tuned a bit. Free ads often bring people clicking just because they are curious and not because they are looking for anything.
* How many of your keywords are bring you good traffic. Many times what you are looking for are long tail phrases, which are more often two to three word phrases not just one. Typically the one-word keywords get a lot of clicks, but no results. Your goal is to be as specific as possible i.e., getting yourself the best possible customers as possible.

Okay, enough for today, I can see that we are going to have to break this up into (3) three parts to get it all covered.

See you in Advanced part two.

Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

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How can you change this? How can you change this for your business, and make money continuously, whether or not you are working with clients. Would it improve your lifestyle and increase your profits if you could have consistent streams of income coming in from sales of your e-books and CDs, workshop bookings and commissions? These are called multiple income streams because they are in addition to you regular income stream, and they are called passive because you create many of the products once. Once you create them, you can replicate them and sell them in perpetuity.

Let’s look at different income streams that a business owner like you can generate:

– Digital products. As a professional who works with customers, you already know what your customers are interested in as well as the information they are looking for.

Turn this information into a sellable product by publishing and selling it. Depending on the topic and the information, you can create digital products of various lengths.

– Audio Products can be delivered in two different formats. They can be instantly downloaded from your web site any number of popular audio formats, or you could burn them onto a CD and physically ship the product.

Either way is a great way to go since many people like to listen to information instead of reading it.

– Teleclasses. Teaching classes over the phone is a good way to demonstrate your expertise to many people at once and to offer your coaching or consulting sessions at a lower price point.

Material taught and discussed during tele-classes can be re-used to create tips booklets, special reports and audio products.

– Workshops. Same as tele-classes, workshops can be used to teach to many people at once, instead of doing one on one sessions.

– Affiliate Programs. There are two different ways to use affiliate programs as another income stream:

1. Creating an Affiliate Program for your products, thus, sharing product products with people who refer new customers to you, and helping them create an additional income stream.

2. Recommending Other People’s Products, though their affiliate program, thus creating another income stream for yourself and your business.

As you can see, there are many ways for you to turn your expertise into products, and generate additional income with it. If you are just starting out, pick one or two different product types, and work on them. Than, add a few more, and you will have different income streams created in no time.

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Millions of people have hopes of owning their own online business, but are not sure how to or even where to begin. When you own a traditional business as, I have, you have expensive such as rent or mortgage payments, inventory cost, employee salaries, employee benefits and much more.

The Internet allows everyday people, who don’t have much money to put into a business, the opportunities like never before. Today more than ever before everyday folks can have a chance at the American Dream.

The Internet gives everyone, not just the wealthy an equal chance at bettering his or her life. You do not need any prior experience. You can be a Plumber, Painter, Home Maker or any other of the hard working jobs that people do everyday.

Many are looking to create extra income, while others want to completely replace their current job. I believe the opportunities are there for you, but you will have to do some work at home to fulfill your dreams. Don’t get me wrong you can decide the hours you wish to work, but you are going to have to do some work.

In doing my research online to see what it would take to create an Online Web Based Business, I was pleasantly surprised. Many of the online businesses, in my opinion, make it extremely easy to get your online business up and running in no time at all.

Here are some of the things I noticed when looking at one of the dollar stores I researched:

* Instant Online Store Setup
* Franchise Fee’s waived, limited time only
* Website included
* Hundreds of name brand products to offer
* Commissions on every sale
* Step-by-Step Guidance
* Carry no Inventory

Your online store is open 24 hours a day so you can make money while you are sleeping or at your day job. If you think about it, most of the work is done for you. Now why would they do that? Well, in my opinion, you and I are bringing customers to them, at no cost to them, and they are willing to pay their online web owners a small fee for that business. It’s a win-win situation for everyone.

So what do you need to do to start your own online dollar store?

* Research the web finding the best opportunities available to you.
* Narrow the choices down to the one you like the best.
* Join and begin building your online dollar store.
* Follow the step-by-step guidance provided.
* Use forums, bulletin boards, newspapers, (PPC) Paid Per Click advertising, business cards and many other ways to bring people to your Online Dollar Store Website.

I recommend using a website like mine, but not necessarily mine, that has done some research for you or be prepared to do it yourself. Do not just join the first company you see. There are many companies that will just waste your time and take your money. You need to be careful. Whenever there is money being made, you will find the scam artist trying to get their piece of the pie. Don’t get sucked in to ads promising everything for nothing.

If you have a computer, access to the Internet, a printer and some spare time you probably have everything required to do the task at hand.

The cost to start an online retail store is typically less than what it cost to go out to dinner with someone for an evening. Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

Give yourself a chance, do your research, join the program of your choice and get started and start making money.

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You are most likely coming here as a follow up to my Part 2 of 5 article on creating an online business. I hope you found part (1) one and part (2) informative.

Today I’m going to talk about selecting a web site host. What is a web site host? Well that is where your finished web pages will reside so that when someone types in http://www.yourwebsite.xxx they will actually see your web page displayed on their screen. They will be actually pulling the web page up from your hosts, which is a company that will store a copy of your web page on their site. When you acquire the name for your website it will more than likely be through them.

Let’s talk a minute about your web site name. I recommend that is be something that makes coincides with the type of product or service your visitor is looking for. It reaffirms them that they are at the right site for what they need. I hope that makes sense. Feel free to take a look at mine as an example of what I’m talking about.

Now back to the hosts. What do you want in a host? Well here a few things I look for:

* Good track record with current users in regards to uptime.
* Good Track record for customer support.
* Reasonable pricing for the amount of bandwidth you get, (min 500GB)
* 24 hour support
* Step-by-step guidance if required
* The ability to put a blog on your site is a plus
* FREE domain name included with them doing all the setup work
* Ability to have multiple email addresses
* FREE advertising credits are another plus.

I think if you find the above items in a host you are off to a good start. The cost per year is currently under a $100.00 a year. My host is currently running year-end special for only $4.95 a month. There are good deals to be found. A great deal for new subscribers. The most important thing is that they practically no down time. You need you page to load fast when a customer wants to visit.

This is an important step to your success, because if people can’t get to your site and get there quickly you are not going to make any money. You don’t have to spend a lot of money, but you do not want to go with the most inexpensive host you can find. If you site comes up quickly, presents itself well and you take your potential customer to exactly what they are looking for you will have a much higher chance for success. We will talk more about the importance of having the right keyword, landing page and affiliate programs on your site. It took me awhile to understand how much of a impact these seemingly small things can have on your conversion rate.
Well that’s it for this time.

See you in Part (4) four.

Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

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The Internet is full of ways to create a foolproof home business that makes you rich quickly and easily. I’m here to tell you that these offers are mere fallacies. There is no home business that is quick and easy and will instantly triple your income. Home businesses are hard work and require time, dedication and perseverance. But they are possible, and have the potential of making you a lot of money and keeping you at home where you belong.

While I can’t and won’t tell you which home business will work for you, I can give you suggestions for how to make your home business work.

DEDICATE YOURSELF TO YOUR HOME BUSINESS

Your devotion to your home business venture can never waver. It must come before all other financial opportunities. This is not to say that you have to quit your job in order to launch a home business. That would be a bad idea, at least until your home business is providing a steady stream of income. However, leave your job at work. Your home is the place for your home business, and you should try to keep your home free of other financial distractions.

Work on your home business whenever you possibly can. Dedicate every free moment you have to advancing your business. Spend time each and every day, including holidays, to furthering your home business, even if you just write down an idea or make a single contact. If you can meet one contact every day, then by the end of your first year, you’ll have 365. Dedicate yourself to your home business and your chances of success will improve drastically.

ESTABLISH GOALS AND A PLAN BEFORE YOU START A HOME BUSINESS

Starting a home business without a plan is like trying to sail from New York to India without a compass, map, or the stars. You might get there, but it would only be a matter of dumb luck. Never be content to rely on Luck. Think about your home business, what you want to achieve with it, and where you want it to be 5, 10, 15 years down the road. Establish goals, timelines, and marketing plans before you begin anything. These will be the blueprints that you use to build your home business.

TAKE ADVANTAGE OF EVERY OPPORTUNITY

While you need to have a well-thought out plan before you begin a home business, do not be afraid to deviate from it if an unforeseen opportunity pops up. You should never rely on Luck, bet never ignore Luck when she is offering you her hand. Businesses are built on taking advantage of opportunities. Don’t be afraid to throw those blueprints that you made to the wind if something better should come along. Home businesses have to be flexible, because we live in an ever-changing world.

REMEMBER YOUR FAMILY

If you don’t have a family, don’t neglect your friends. You can’t be successful without support from other people. If you husband or wife is not behind you and your home business, then your chances of success plummet. You will be distracted by their anger and hurt feelings, and will not be able to dedicate your free time to your home business, because you will be thinking about your family. You have to come out of the working world eventually, and when you do, you need to have someone there to be your companion. Not only that, but your friends and family can be useful allies in the creation of a home business. No one can do everything alone, and the people around you are natural, and usually willing, resources. Never forget about the ones that you love.

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Making money on the internet by building a home based business starts with figuring out what your special, niche interest is. A niche interest is the one subject in which you consider yourself to be an expert. If you’re lucky, you may be a relative expert in more than one thing. Are you especially good at fixing bikes? Do you know everything there is to know about collecting stamps? If you’re interested in it, chances are, there are a slew of other people who are, too.

Your interest is the key to a successful home based internet business. If you don’t care about what you’re selling or the services you have to offer, then your heart won’t be into your business. You must want more than just money to make a successful business. You have to be passionate in what you have to offer in order to communicate that passion to your customers.

After you’ve chosen your niche interest and a focus for your business ? let’s say, fixing bikes ? now you need a turnkey Internet marketing system to create income for you. Where are you most likely to find people who will be interested in your site and the products you have to offer? Certainly, there are brick and mortar establishments like bike shops where people would see your advertisements, but for an online store, your marketing should focus on the Internet. Go where bike riders go ? forums, blogs, chat rooms. Start your own blog. Be the place where those who want to fix their bikes or buy a new bike go to learn what they need, and then offer it to them.

To get high rankings in search engines and be the business that comes up as a resource when people search for terms that are associated with your chosen business, you have to continually provide fresh, new content that contains those keywords. This is part of why blogging is such a popular Internet marketing tool. Blogging requires you to post new information and observations pertaining to your business and industry regularly, even daily. This piles up the keywords for the search engine spiders to find and helps to raise you in the rankings.

All of this adds up to more traffic to your online home business, which means more customers, higher sales, and a better overall profit margin for you. Creating wealth online and making money on the Internet is as simple as finding the thing you are best at, creating a website for it, offering high quality products and services at a reasonable price, marketing those products where the advertising will be seen by those who need your product, and getting them to come to your online business website and see what you have to offer.

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No matter what type of business you are running (or plan to build) you will likely have competition. Most people think competition is a bad thing ? and if you try to take on your competition “head on” it probably is.

On the other hand, you can use your competition to learn how to service customers in a different way ? a “unique” way ? that can make you very successful!

How Can You Make Your Business Unique”

For example, selling home videos. DVD’s, and electronic games is nothing new. And unfortunately for most “mom-and-pop” video stores, Blockbuster came along, and put most of them out of business.

So why bother even trying to sell videos and DVD’s, right? Well, it depends.

Opening another video store would probably be difficult ? having the ability to order 20-30 copies of all the popular videos would probably be too costly for most people.

But NetFlix didn’t look at competing directly with Blockbuster. The owners decided to rent the same products, but in a completely different way ? online and through the mail.

That’s an example of a Unique Selling Proposition!

How can you create a USP (Unique Selling Proposition) for your business?

Answer the following 5 questions:

1. What does your business sell, and who do you sell it to?
2. What benefits (not products or services) does your business offer to your customers?
3. What does your business do best?
4. What part of your business needs the most improvement?
5. What do you offer that you do better ?or different ? than your competitors?

If you need help coming up with ideas for the last one ? which is the most important question to answer ? go out and “shop” your competition:

? read their ads
? check the yellow pages
? do a search online and compare websites
? buy a product (or ask a friend or family member, if possible)
? join a small business association

Then, narrow down your USP into one or two sentences, and do it ? with every letter you write, every ad you place, every customer you serve, every plan you make ? and include your Unique Selling Proposition.

If you can make your business different from the rest ? and stand out above the competition ? you’ll be well on your way to success!

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