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15 Tested and Proven Ways to Build Your Subscriber List

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A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. What are the best ways to build a list? We’ve collected the top 15 to share with you today.

The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say

With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader’s preferences.

As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.

Take a look at the 15 tips we’ve collected to help you build your email marketing list:

Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.

Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.

Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.

Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.

Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.

Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.

Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.

Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.

Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.

Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.

Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.

Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.

Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.

Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.

Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.

It’s time to get started.

Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.

Want more ? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course CLICK HERE

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eBay: The First 10 Years.

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Yes, you read that correctly: ten years. eBay was created in September 1995, by a man called Pierre Omidyar, who was living in San Jose. He wanted his site – then called ‘AuctionWeb’ – to be an online marketplace, and wrote the first code for it in one weekend. It was one of the first websites of its kind in the world. The name ‘eBay’ comes from the domain Omidyar used for his site. His company’s name was Echo Bay, and the ‘eBay AuctionWeb’ was originally just one part of Echo Bay’s website at ebay.com. The first thing ever sold on the site was Omidyar’s broken laser pointer, which he got $14 for.

The site quickly became massively popular, as sellers came to list all sorts of odd things and buyers actually bought them. Relying on trust seemed to work remarkably well, and meant that the site could almost be left alone to run itself. The site had been designed from the start to collect a small fee on each sale, and it was this money that Omidyar used to pay for AuctionWeb’s expansion. The fees quickly added up to more than his current salary, and so he decided to quit his job and work on the site full-time. It was at this point, in 1996, that he added the feedback facilities, to let buyers and sellers rate each other and make buying and selling safer.

In 1997, Omidyar changed AuctionWeb’s – and his company’s – name to ‘eBay’, which is what people had been calling the site for a long time. He began to spend a lot of money on advertising, and had the eBay logo designed. It was in this year that the one-millionth item was sold (it was a toy version of Big Bird from Sesame Street).

Then, in 1998 – the peak of the dotcom boom – eBay became big business, and the investment in Internet businesses at the time allowed it to bring in senior managers and business strategists, who took in public on the stock market. It started to encourage people to sell more than just collectibles, and quickly became a massive site where you could sell anything, large or small. Unlike other sites, though, eBay survived the end of the boom, and is still going strong today.

1999 saw eBay go worldwide, launching sites in the UK, Australia and Germany. eBay bought half.com, an Amazon-like online retailer, in the year 2000 – the same year it introduced Buy it Now – and bought PayPal, an online payment service, in 2002.

Pierre Omidyar has now earned an estimated $3 billion from eBay, and still serves as Chairman of the Board. Oddly enough, he keeps a personal weblog at http://pierre.typepad.com. There are now literally millions of items bought and sold every day on eBay, all over the world. For every $100 spent online worldwide, it is estimated that $14 is spent on eBay – that’s a lot of laser pointers.

Now that you know the history of eBay, perhaps you’d like to know how it could work for you? Our next email will give you an idea of the possibilities.

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SafeHarbor; eBay’s Own Scotland Yard.

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SafeHarbor are the eBay police department. If you break the rules, commit fraud or try to buy something you’re not supposed to, they’ll be after you.

When You Don’t Pay.

This is the most common rule buyers break – it’s all too easy to just change your mind and try to get out of the auction. eBay regards every auction as a contract, and will punish you if you don’t go through with your end of the deal. If you decide not to pay then expect to get a few nasty warning emails from eBay threatening you with banning if you do it again. Not to mention, of course, that you’ll get a big negative ‘DID NOT PAY’ feedback comment from the seller.

So There Are Things You Can’t Buy on eBay?

Yes, there are: more things than you’d expect. It makes sense that you can’t buy firearms, for example, but you also can’t buy fireworks – eBay are worried about the risks of sending them in the post. Laws in many countries mean that you can’t buy alcohol or tobacco. You can’t buy illegal or prescription drugs, stocks and shares, or lottery tickets. No underwear, either. You can’t buy any little pet puppies or kittens, as animals are banned. If items infringe on copyright, like pirate CDs or software, then they’re not allowed either.

eBay’s policy is controversial, not least because it is somewhat random in its enforcement – and there have been accusations that they’re more responsive to the copyright concerns of big businesses than to auctions for items that might actually be dangerous. If they do decide to go after you or the seller, though, they will cancel the auction and may also suspend your accounts.

Fraud.

eBay runs remarkably well considering how unregulated it is, but there are still fraudsters. If you are a victim of fraud – for example, you pay for an item that never turns up – then SafeHarbor will investigate for you. eBay’s standard purchase protection will give you up to $200 back if your claim is successful. Be aware, though, that this can take a few months.

In addition, if you paid by PayPal, then they can usually reverse the transaction relatively easily and get you more (if not all) of your money back. This is another reason why many buyers prefer to use PayPal. Some sellers are a little scared of the effectiveness of the refund system, as they can send out items in good faith only to find that their buyer was fraudulent and the transaction has been reversed. If you’re worried about fraud, as a buyer, you should always use PayPal.

What’s that? You don’t know how to use PayPal? Well, luckily for you, the next article is all about using PayPal to improve your eBay life.

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The eBay Buyer’s FAQ.

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So you have a question? Has something gone very wrong and you don’t know what to do? Well, fair enough. Here are the questions that I hear all the time from buyers.

Does eBay have a Customer Service Department I Can Phone?

eBay are notoriously hard to contact, should you ever need to – it sometimes seems like they expect the site to run itself. You can email them, as long as you don’t have your heart set on a coherent response: go to http://pages.ebay.com/help/contact_us/_base/index.html. You might have better luck in a ‘live help’ webchat here: http://pages.ebay.com/help/basics/n-livehelp.html.

Only eBay Power Sellers (sellers with a very high feedback rating) get to phone customer service. If you really want to try your luck, type ‘ebay [your country] phone number’ into a search engine and you’ll probably find something. Unfortunately, the chances are you’ll have gone to all that trouble for the privilege of leaving an answerphone message.

It might seem cruel, but imagine the number of people who would call eBay every day with the silliest questions if they gave out their phone number everywhere. Its Wild West nature is, in a way, part of its charm.

eBay Sent Me an Email Saying They’re Going to Close My Account. What Should I Do?

This email asks for your password, right? It’s a scam, an attempt to frighten you, make you give up your details and then steal your account. eBay will never ask for your password or any other account details by email. eBay say that you should only ever enter your password on pages that whose addresses start with http://signin.ebay.com/. They even offer a special ‘Account Guard’ as part of their toolbar, which lets you check that you’re not giving your password to a dodgy fake site. You can read more here: http://pages.ebay.com/toolbar/accountguard_1.html.

It Seems Too Good to be True. How Does eBay Make Money?

For you, the buyer, eBay is free. Sellers, though, pay all sorts of fees: a listing fee for each item they list, a final value fee (a percentage of what the item sold for). They can they pay optional fees for extra services, including Buy it Now, extra pictures, reserve prices, highlighting the auction, putting it in bold, listing it first in search results or even putting it on the front page. You can see a full list of fees at http://pages.ebay.com/help/sell/fees.html.

It’s obviously worth it to the sellers, though, or they wouldn’t carry on using eBay. The system is quite efficient, and basically forces both eBay and the sellers to keep their profit margins as low as possible – otherwise prices will simply go too high and the buyers will stop buying.

How Safe is eBay?

Well, as it happens, that’s the subject of our next email! All of eBay’s safety services for buyers and sellers are in one place, called ‘SafeHarbor’. SafeHarbor handles fraud prevention and investigation, helps with dispute resolution and keeps rule-breakers in check. Read all about it next time, and be safe.

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You Won that eBay Auction! Now What Do You Do?

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It’s a heady feeling when you win your first eBay auction: a mixture of happiness and perhaps just a little fear. After all, there seems to be so much to do before you can actually get your item. What do you do next?

The simple answer is: you send payment to the seller, as quickly as possible. The quicker you pay, the more your seller will like you, and the sooner your item will arrive. But how you go about it? That all depends on how you plan to pay.

PayPal.

PayPal is one of the most popular options for paying on eBay, to the point where eBay decided to buy the company. It allows instant electronic payment across the Internet. Money goes instantly from your credit or debit card to the seller’s PayPal account, where they can either use it for Internet purchases or transfer it out to their bank.

eBay offer incentives for using PayPal, and almost all sellers now accept it. Its instant nature makes sellers very happy, and means that they can have your item packed and sent and leave you some positive feedback within a few hours of the auction ending. When paying by PayPal, you will be covered by PayPal’s own insurances and guarantees, as well as any that your card might have.

Cheques and Money Orders.

This is payment the old-fashioned way, and will lead to a long wait to your item. You need to post the cheque or money order, then the seller has to take it to the bank and get it cleared, and only then do they send the item. The only reason to use this method is if either you or the seller distrusts electronic payment methods. If you’re willing to go to the trouble with these sellers, though, you might get an item very cheaply, as most buyers just can’t be bothered.

When you pay by cheque or money order, make sure to print the eBay order confirmation page (it will be emailed to you) and put it in the envelope with your payment. Underline or circle key information like your mailing address and the item number. Finally, remember to be patient: keep in contact with the seller, as it really can take a month or two before everything falls into place and your item turns up.

Money Transfers and Bank Deposits.

Some sellers may ask you to pay them using a wire service like Western Union, or simply give you a bank account number and ask you to pay money into it. Unless you really trust the seller, this is generally a bad idea – these methods are hard to trace and you’re unlikely to get any money back if anything goes wrong. Paying in cash, it hardly needs to be said, is an even worse idea.

It’s all a lot to take in, isn’t it? I’m sure by now you’ve got a few questions, which is why the next email will be a little eBay buyer’s FAQ. Let’s hope we can solve any problems you might have.

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When and How to Withdraw Your eBay Bid (and Why You Might Not Want To).

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eBay are a little strict about letting you withdraw your bid. They call it a ‘bid retraction’, and have a stringent set of conditions that you must meet before you are allowed to do it. Here are eBay’s three acceptable reasons for withdrawing a bid.

You made a typographical error: This means that you accidentally typed the wrong amount into the bid box, bidding a far higher price than you meant to. This can be scary: imagine bidding $100 and accidentally adding an extra ‘0’! You are entirely allowed to withdraw your bid in this situation, and bid again if you want to.

The item’s description changed: If you bid on something and then the seller updates the description, you have the right to withdraw your bid. It wouldn’t be fair, after all, to force you to take something that you now realise you don’t want.

The seller is uncontactable: If emails to the seller bounce and they don’t answer their phone, then the auction obviously can’t continue, and you can cancel it.

So How Do I Retract My Bid?

eBay hide away the bid retraction form a bit, because they don’t like people using it. You can find it by going here: http://cgi1.ebay.com/aw-cgi/eBayISAPI.dll?RetractBidShow.

Now all you need is the item number from your auction: this can be found on the item description page’s top right corner. If you can’t see it on the page, look in your browser’s title bar, and in any emails eBay have sent you about your bid on the item. Choose one of the three allowed reasons, click ‘retract bid’, and you’re done.

Are There Any Consequences?

Well yes, there are. The more unethical among you might have considered that you could just cancel bids anytime you feel like it by saying that you accidentally entered the wrong amount. eBay are one step ahead of you. Each time you retract a bid, it is counted on your feedback page for all to see – and anyone with a lot of retracted bids looks more than a little dodgy. eBay also say that abusing the bid retraction feature could get you banned.

So is there a way to retract your bid without facing a penalty? There is if your seller is nice, and most are. Sellers can cancel bids on their auctions at any time, and if you email them with a half-decent excuse then most will be more than happy to do this for you. After all, it’s not in their interest for their item to go to someone who won’t like it, as you might leave negative feedback.

Of course, retracting your bid should still be a rare thing: you won’t win auctions that way! If you’ve followed us this far, the chances are you’ve won an auction by now, or you’re close – but you might be a little puzzled about what to do next. Our next email will give you a few pointers.

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eBay Auction Buyer’s Tips and Tricks.

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eBay isn’t just an auction and a marketplace: often it can feel quite a lot like a game. Like any game, you can get ahead if you think strategically, using your head to outwit the other buyers and get the best price. Here are a few things you can try.

Shop in the Summer.

This is simple, but effective. Summer is the quiet season on eBay – almost everything sells for less. While everyone else is out enjoying the sun, invest a little time to find some real bargains.

Beat Them by a Few Cents.

Outbid people by a few cents instead of a few dollars – if they don’t check back before the auction ends, then you will be the winner. To avoid people using this tactic on you, though, always bid strange, hard-to-guess amounts instead of round numbers.

Play Dirty.

If you know when the auction ends, you can get in there at the very last second and outbid your rivals. The chances are that they won’t have the time to sit in front of the auction waiting for it to end – as a rule, he who stays wins. If someone else does retaliate at the end of the auction, though, try not to get carried away in those last few seconds and end up paying too much!

Take Risks.

This is a strategy for the braver eBay buyer. All of the advice you will see for eBay beginners tells you to buy items that have good pictures, clear descriptions, trustworthy sellers and all the rest. If you’re brave, why not take a risk and do the exact opposite?

Many buyers won’t want that item from the seller with a feedback rating of 5, no picture and a one-line description. If you take a calculated risk and bid anyway, you might be able to make a tiny bid and win by default. There are people on eBay who make their living from winning auctions like these, taking good pictures of the item, writing a good description and then reselling it at a huge profit. Be careful, though: do this for long enough, and you will inevitably lose your money at some point. It’s especially unwise to try it with very high-value items.

Avoid Bidding Wars.

There are few things on eBay that are so rare that you’ll only see them once and never again. There are usually quite a few sellers who have an item. What’s more, they will generally have more than one to sell, even if they haven’t listed them all at once. Always check your seller’s history to see whether they sell your item all the time – and if they do, then wait for the next one instead of bidding to the skies.

Now, there may come a time in your eBay life when you realise that you’ve screwed up your bid, and you wish there was an ‘undo’ button. Here’s the good news for you: there is! The next email will be all about withdrawing your eBay bids.

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When to “Buy Now” and When to Bid.

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You will often find yourself facing the choice of whether to pay a fixed price or keep on bidding. This choice might be presented to you in a single auction, or you might be choosing between different auctions of the different types. So should you use that ‘Buy it Now’ button or keep on trying to outbid everyone else? It’s all a question of weighing up the advantages and disadvantages.

Buy it Now.

– The Advantages.

When you use Buy it Now, you know the asking price and you can take some time to decide whether to pay it or not – you can even negotiate. You don’t need to keeping your eye on the auction, or get caught up in the last-minute bidding frenzy that is now inevitable on any popular item. Not only that, but the seller will be happy to get a fixed price for their item, and they’re likely to nicer to you than usual. Some sellers can be a little resentful when they feel that you got a little too much of a bargain on their item.

– The Disadvantages.

You will almost certainly pay more for the item, especially with more expensive items. Also, it takes some of the fun out of eBay. Aren’t you there for an auction, after all? If you want to pay a fixed price then there are thousands of online stores you could be visiting. It’s like pressing ‘collect’ instead of ‘gamble’ on a fruit machine: it’s the boring option. But then, maybe that’s what you want.

These rules are relatively constant: there are few times when using Buy it Now would allow you to get something cheaper, or when bidding would be an easier way to do it. In the end, as with so many things in life, it’s a simple question of price vs. convenience, and it’s up to you.

There are those times, though, when the strategic use of the Buy it Now button can be a useful tool to help you outwit your competition. If the current bid is almost as high as the Buy it Now price, then why bid higher and keep the contest going? Clicking that button is a no-brainer. The same goes for times when a seller has, for some reason, set the Buy it Now price only slightly higher than their starting price for bids. Why bother to go through all the hassle of bidding?

You might also find that there are times when you should leave the Buy it Now button as a last resort: it can be a useful way of ending last-minute contests with a decisive ‘this is mine’ gesture.

In fact, there are all sorts of tricks you can use on eBay, if you want to get ahead of the game. Remember that most buyers on eBay are casual, and don’t know what they’re doing: a little knowledge can go a long way in getting you an advantage. Our next email will have a few tips and tricks for you.

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Understanding the Different eBay Auction Types.

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Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay. There are many people who don’t like the idea that their item might sell for a far lower price than they intend. Equally, there are people who have hundreds of the same item and don’t want to sell them individually. This email gives you an overview of the different kinds of auctions and how to spot them.

Normal Auctions.

These are the bread-and-butter of eBay, the auctions everyone knows: you bid, others outbid you, you outbid them, and the winner gets the item. Simple.

Reserve Auctions.

Reserve auctions are for sellers who don’t want their items to sell for less than a certain price – a concept you’ll know about if you’re familiar with real auctions. They work just like normal auctions on eBay, except that you will be told if your bid has not met the reserve price set by the seller. If no-one is willing to meet this price, then the auction is cancelled, and the seller keeps the item.

You can spot these auctions by looking out for ‘Reserve not met’ or ‘Reserve met’ written next to the current bid on an item’s description page.

Fixed Price (‘Buy it Now’) Auctions.

Buy it Now auctions can work in one of two ways. A seller might add a Buy it Now button to a normal auction, meaning that you can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. Recently, eBay added a twist to fixed price auctions: the ‘best offer’. This means that you can negotiate a price to someone who offers their items using Buy it Now, which could be a great way to get a bargain on things that don’t seem to be selling.

Fixed price auctions are easy to spot, as they have a little ‘Buy it Now’ logo either next to or instead of the current number of bids on the search listings page.

Multiple Item (‘Dutch’) Auctions.

These are auctions where a seller is selling more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don’t worry – everyone else does too! These auctions are very rare.

What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that they say how many they have, and offer them at a fixed price. You can enter how many you want and then just click Buy it Now to get them.

After all this, you might find yourself facing a dilemma: when you have the option, should you bid, or should you just use Buy it Now and save yourself the hassle? That’s what the next email will be about.

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How to Check an eBay Seller’s Reputation (and Why You Should Do It).

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When you buy something from an eBay seller, you are giving them your money and hoping that you will get something in return. However many guarantees of safety eBay might make to you, nothing is certain: if you just give your money to scammers all the time without doing any checks then the chances are you won’t get all of that money back.

That’s why you should always check the seller’s reputation, or ‘feedback rating’. This is a quick and easy-to-read summary of their history as an eBay seller, which gives you some idea of whether or not you should trust them with your money. Buying anything is a calculated risk: you want to minimise that risk.

How to Check Feedback Ratings.

On each item’s description page, there is a box in the top-right hand corner about the seller, with the title ‘Seller information’. This contains the seller’s name, their feedback score, and their positive feedback percentage, as well as any stars they have earned.

Different coloured stars are given to eBay sellers depending on their rating, in this sequence: yellow, blue, turquoise, purple, red, green, shooting yellow, shooting turquoise, shooting purple, shooting red. Anyone with a ‘shooting’ star is an experienced eBay member who you should be able to trust.

If you click on the seller’s name, you can get to a more detailed view of their reputation – their ‘member profile’ page. This page shows the total number of people who gave them a positive or negative rating, as well as a breakdown by time. You can also see a complete history of all the comments that have ever been left about them, with the most recent first.

What to Look For.

You might assume that anyone with a very high number can be trusted, but that isn’t always true. It is more important to look at their positive feedback percentage – and you should really consider anything below 99% to be a red flag and investigate further.

Take a look through the first visible page with the most recent transactions: are there any negative comments? What do they say? Take others’ experiences into account, as they could happen to you if you deal with this person. Be careful not to punish sellers unfairly, however, if they did bad things in their past on eBay but have improved since. You should look at the breakdown by time and ignore any negative feedback that was left a long time ago. Equally, though, you should sit up and pay attention if a seller seems to have been left an out-of-character amount of bad feedback in the last month or so.

Now that you know who to trust, it is worth learning a little more about how the different kinds of auctions work, so that you don’t accidentally slip up and make yourself and your feedback page look bad. Our next email will be about the different kinds of auctions you can expect to encounter during your time on eBay.

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